News & Media

Vitality to sponsor Westminster Mile

Vitality, the company changing health and life insurance for good, takes over as title sponsor of the Westminster Mile from 2016.

The 2016 Vitality Westminster Mile on Sunday 29 May will feature races over the classic distance for people of all ages and abilities - from elites to families with young children – in St James’s Park, starting on The Mall and finishing in front of Buckingham Palace.

A 2012 Olympic legacy event, it was created in partnership with Westminster City Council and first staged in 2013. The following year it was the official anniversary event for the 60th anniversary of Sir Roger Bannister’s legendary sub-four minute mile and Diane Leather’s sub-five minute mile and last year commemorated the 30th anniversary of Steve Cram’s world mile record.

Nick Read, Commercial Director at Vitality, said: "We are delighted to be sponsoring the Vitality Westminster Mile and we are proud to be involved in a sport that brings together people of all ages and abilities, whether raising money for a good cause or simply for the personal challenge of completing the course. This event aligns perfectly with our core purpose, which is to help people get healthier and to enhance and protect their lives.”

“We look forward to developing the Vitality Westminster Mile into the biggest timed mile event in the world,” said Event Director Hugh Brasher. “It is a truly inspiring opportunity for runners of all ages and abilities to run the classic one-mile distance in a world-famous location.”

Councillor David Harvey, Cabinet Member for Sports and Leisure at Westminster City Council, said: “The Vitality Westminster Mile will give Westminster residents of all abilities the chance to take part in a major international sporting event right on their doorstep. For many, seeing the world’s best in action spurs them to become more active not just once a year but all year round.”

Entries for the 2016 Vitality Westminster Mile are now open here.

Runners can enter as individuals or as a family. The entry fee is £8.00 for entrants aged 18 and over (£7.00 for Westminster residents) and £6.00 for nine to 17-year-olds (£5.00 for Westminster residents). Children aged under nine are free.

The closing date for entries is 17:00 on Friday 6 May or when 10,000 entries are received, whichever is earlier.